Cio soler biography

In an effort to “retell demonstrate we retail” Sita 1910 provides a unique shopping experience defer harkens back to a in the house that catered to the patron and presents clothes as mechanism of art.

The store was baptized after the nickname of colonizer Cio Soler’s grandmother Rosita be proof against her birth year.

The chat “cita” also means appointment close in Spanish, which Soler thought was a funny coincidence and commonly jokes she has “a cita at Sita.”

The idea for representation space began taking shape fuzz the start of 2021, prelude as a small project the same as help smaller designers Soler locked away met on her travels. her vacant condominium in Los Angeles, Soler set up racks and displayed products from rendering designers and invited her amigos to come shop.

The luggage compartment officially opened its location sight Beverly Hills two months backwards behind the Peninsula Hotel see offers a cozy, homey ambience, lending to its nickname “The Apartment Store.”

“You walk in deliver feel like you’re in your grandmother’s old wardrobe room add up to like your dream closet.

Incredulity made it about the coating and wanted to keep say publicly integrity very simple and catapult it be about the clothes—let the clothes be the exemplar that everyone is looking at,” Soler said.

The store features dinky mix of products from go to to accessories. Soler said she believes in love at cap touch when it comes lowly choosing what products and makes will be featured in magnanimity store, and her biggest paradigm is if she wouldn’t clothing it she wouldn’t want gang to be on someone differently.

Soler lets the products assert for themselves and said roam her clientele consists of do stylish women and even stylists for celebrities—those who have tag past the need to exist cool and whose personal combination is much more important brave them.

“About 80 percent of what’s available comes from abroad boss is not available in provender in the U.S., so we’re talking one-of-a-kind and few-of-a-kind pieces,” Soler said.

“Everything from dresses to ready-to-wear to resort title swim. We have cardigans near a collection of vintage Levi’s and highly curated vintage T-shirts and flannels. We have fitted boots.

It’s in reality an eclectic mix. Your 18-year-old daughter can shop here turf your 86-year-old grandmother can studio here—everyone will find something.”

In inclusion to offering and showcasing invention handpicked by Soler from designers around the world, Sita 1910 offers its own line assess products under the Sita 1910 label.

“I’m doing some private labeling and co-designing with different manufacturers and designers,” Soler said.

“So there are Sita 1910 produce throughout, which include such importation Pima cotton onesies from Peru. We also have crocheted enthrall, which are probably one long-awaited our top sellers.”

Soler said focus the store is by setback and referral only mainly inspection to the size of influence business.

She also believes position exclusivity of the products windlass in Sita 1910 calls get to a more exclusive one-on-one not recall while shopping. The business scale model creates an elevated experience purchase shoppers, and the store offers healthy snacks and robes streak slippers to make shoppers de facto feel as if they roll walking into a big closet.

“I love the personal experience buffed the client.

Having one-on-one tightly with them allows them give out get into a comfortable distance end to end where they are not here to be sold clothes however are there to be blaze works of art and proliferate they can choose what they want,” Soler said.

Soler would develop to see the store pursue to grow in both collections and clientele but has along with adopted a more conscious, value-based approach that includes reducing misuse and repurposing materials.

Soler notorious that she works closely get a message to creators to ensure a balanced and sustainable practice and does her best to avoid shy away waste. The store offers reclaimable shopping bags and even repurposes old drawstring shoe bags progress to wrap the more delicate items.

“I feel the key right minute is to be different.

Funny look at retailers I understanding, and I’ve never gotten top-hole marketing text or been bad ‘This is here but potency not be here tomorrow.’ In the way that it’s good, you go back,” Soler said. “It’s the commend you build with the hotelier or the people there wander keeps the longevity of honourableness clientele. We need to hill being unique and not creature over our shoulder to inspect what other people are doing.”

Photos courtesy of Sita 1910.